I’m still on a high from the inaugural Captivate Your Clientele , an inspiring workshop for wedding planners. It was everything I imagined it to be and more, and I was blown away by how inspiring it was to be surrounded by such a talented group of women. All these images capture the workshop perfectly, and were taken by Zosia Zacharia.
When I designed the workshop I wanted it to be three things above all else – inspiring, nurturing and empowering.
My intention was for each attendee to come away feeling like they knew how to make their client relationships the centre of their business and how to put it at the very core of everything they do. I wanted them to be inspired by my journey and feel empowered to do things their way – to think about how they wanted to design their businesses and how they wanted to work. I wanted the environment to feel nurturing – for them to feel they were in a safe space and could talk uninhibited about the potential difficulties they face. Nothing was off limits and boy did we cover a lot!
“Kim made me feel special and inspired which is exactly how I want my clients to feel when they work with me!”
The Balcony Room at The Swan was such an inspiring setting. We were blessed with a beautifully crisp, sunny Autumn day and the view of St Paul’s and the London skyline from the windows was incredible.
The day started with coffee, delicious pastries and some introductions and then we dived straight into the first session, how to capture the essence of your client. The morning flew past with immersive talks, lots of discussion and practical ideas to take forward.We broke for a delicious two course lunch; I’m such a foodie that this part was really important to me. The Swan did not disappoint with a bountiful display of salads, meat, fish and sides and finished with a scrumptious pud that none of us probably ‘should’ have eaten but were all very glad we did!
The afternoon saw Hannah, one of my past brides attend for a Q&A session which I know everyone found so insightful and interesting. She busted a lot of myths about the high-end client and we talked through everything from marketing to supplier sourcing, to floral design and stress management.
The final part of the day was dedicated to the ideal client – working to define it for each attendee and then sessions on how to attract and maintain them when you know who they are. This is deep work and requires more time than just a short session so they were given workbooks to go away and delve into further after their time at the workshop had finished.
I worked with some incredible suppliers to make the workshop come to life. Gorgeous welcome boxes sat at each setting containing journals, postcards and pens which were designed together with Knots and Kisses. At the end of the day they left with goody bags containing sweet treats from Mon Annie and a spritzer of the scent from the candles I chose from Neom Organics. Liz from Blue Sky Flowers selected the most beautiful but simple blooms and the room was scented with Sicilian lemon and fresh basil candles to boost energy and add to the inspiring atmosphere.
It was such an incredible day, and we finished with a cocktail or two in the bar, continuing the discussions that we’d started earlier. There are so many topics that came up that I will write about more, and that have inspired future teachings and workshops. I am about to book the venue and date for the second Captivate Your Clientele and I’d love to see you there.
“Everything about Captivate your Clientele was a step up from training courses I’ve been on in the past.”
I will leave you with the video below from the super talented HD Moments, which has captured the essence of the workshop perfectly and I hope it inspires you to join me next time…