I set up my wedding planning consultancy in 2005. It grew quickly, the brand soon became synonymous with beautifully elegant weddings, and my work was published across the globe. I worked hard, goodness did I work hard! But I lacked any kind of life outside of that; with weddings every weekend from March - October I lost touch with many friends, hardly saw my family and became burnt out at the end of every season. Without fail.
When I became pregnant with my first child I was forced to take a hard look at the life I had created for myself. I started to put in place processes, a strategy and streamlined my business. I raised my rates, booked high-end clients who really challenged me creatively and logistically and for the first time felt really fulfilled. I got to spend the time with my family I craved and finally felt I could run my business on my terms
Work smarter not harder. I help clients put in place systems and processes that streamline their working weeks.
When working with a discerning clientele, discretion and refinement is the name of the game. There's no room for ego.
What do you want your working life to look like? Once you understand that, everything begins to make sense.
I FIRMLY BELIEVE IN QUALITY OVER QUANTITY, THAT UNDERSTANDING WITH COMPLETE CLARITY WHO YOUR IDEAL CLIENT IS IS KEY, AND THAT YOU DON'T NEED TO WORK EVERY WEEKEND TO RUN A SUCCESSFUL WEDDING BUSINESS
As a teenager, enchanted by silk gowns and beaded headpieces, I would spend my weekends assisting at a bridal boutique and helping to organise fashion shows and exhibitions. I was fascinated. Not only by the brides themselves and the dreams they wanted to make come true, but also by the business owners I worked alongside. Incredibly inspirational, these women were my heroines and I aspired to be just like them.